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Media Entrapment: Does the End Justify the Means?
Something about Sam Allardyce ‘leaving’ the job as manager of the England national football team this week has left me feeling rather uneasy. A little queasy, perhaps. It’s not that I’m a fan of...
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President-Elect Sarah Hall on CIPR Reform & Pride in PR
Last week the 2016 CIPR elections culminated with Sarah Hall being voted in as President-Elect. Having got to know Sarah quite well this year after working with her on a couple of projects for...
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Digital Media Training Lagging Behind Revenue Growth in PR
The results of this year’s PRCA Digital Report make for confusing reading. There are several contradictions within it that perhaps highlight a lack of direction among public relations professionals...
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Collaborative Learning: The Future of PR Training
When I first set up as an independent digital media consultant I had a grand vision. It was one of social and digital media training that was actually beneficial to those taking part! Training that...
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There Will Be No Newspapers by 2020
Print media circulation figures have been in decline for many years. Since the turn of the century, readership of the national print media has gone into freefall, and it’s now decreasing at a...
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7 Things You MUST Understand for a Future in PR
With the ever-increasing importance of digital media for public relations and marketing communications professionals, a new set of knowledge and skills has arisen if you want to future proof your...
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9 Key Things You Need to Know How To Do to Future Proof Your Career in PR
A couple of weeks ago I published a post looking at topic areas you must have an understanding of if you want a future in PR. It covered things including online behaviour, link building and the...
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Why the PESO Model is the Future of Digital Marketing
On 27th April, world-leading public relations influencer and author Gini Dietrich is making her first ever appearance at a UK event. She’s been a regular on the US speaking circuit for years, and will...
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Recommended Reading: Myths of PR by Rich Leigh
When someone follows through on a bet that he will change his name to ‘Public Relations’ if a friend can get more Twitter followers than him, you know he’s either very passionate about the industry he...
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Is the 4 Hour Work Week a Pipe Dream?
Everyone dreams of a better work life balance. We want to spend more time chasing our dreams and less time working without sacrificing the income we obtain from the latter. That’s the big conundrum of...
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