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The True Reason for the Death of Post
The postal service has been under threat for many years. Since the widespread adoption of forms of electronic messaging (primarily SMS and email) in the late 90s, the death knell has been touted as...
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The REAL Things PR Women Can’t Live Without
This is a guest post by Emma Duke, a colleague of mine at BOTTLE. Yesterday, PR Daily published an article by a student at Leeds Metropolitan University entitled ’12 Things PR Women Can’t Live...
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20 Awesome Tools, Apps, People & Resources to Watch in 2014
As the new year gets under way, I thought it might be useful to take a look at some of the people and resources that have been positively impacting my working life over the last few months and which...
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If They Say Jump, Do You Say ‘How High’?
The PR industry has a problem. It’s in the business of building and maintaining beneficial relationships for clients, whether that be with journalists, bloggers or, increasingly, direct with the...
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Paddy Power’s Shock Tactic Breaks an Unwritten Rule
I’m a huge fan of Paddy Power’s marketing strategy. Its must-follow Facebook and Twitter profiles are packed full of great examples of eye-catching, topical and irreverent humour that give it fantastic...
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10 Steps to Nailing a Killer Career in PR
PR is changing. Gone (for the most part) are the days of endless media relations and measurement using AVEs. So far, so obvious. And so whether you’ve been in the industry for five years or you’re...
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Two PR & Comms Events Not to Miss!
It’s not often I get excited about industry events. So many comms events; so much duplication; so little forward-thinking. So it is with a great sense of anticipation and excitement that I can report...
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Video: The Future of Communications
Yesterday I had the pleasure of taking part in a live Google+ Hangout on the subject of the future of communications. Featuring no less than PR industry sage Deirdre Breakenridge, highly respected...
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The Future of Communications: Women?
It pains me a little to write this. I’m a bloke who works in an office with three other men and over 20 women. It’s not unusual in the PR industry for guys to be outnumbered five to one. Nor is it an...
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A Lesson in Storytelling. From Pink Floyd.
About ten years ago I was diagnosed with clinical depression. How I came to be diagnosed is another story for another time, but suffice to say it was a pretty dark time in my life and, as so many who...
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5 Critical Trends in Digital PR You Need to Act On
Yesterday evening, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors,...
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What’s the Point in Measuring Business Outcomes?
The PR industry doesn’t need to bother measuring business outcomes. After all, lead generation and sales are marketing’s job. So, you know…sod it. I paraphrase (heavily), but that’s the general gist...
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Could Crowdsourcing Have Saved Samaritans Radar?
Image Credit Crowdsourcing is hardly a cutting edge concept anymore. The ability of organisations and even individuals to gain input into developing ideas has never been easier. So why on earth did the...
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Does Sainsbury’s Christmas Chocolate Leave a Bitter Taste in Your Mouth?
Image Credit Christmas TV advertising isn’t generally intended to be divisive. The aim is to make you feel all warm and fuzzy about a brand or a store so you go out and buy a shedload of festive stuff...
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A Masterclass in Influencer Marketing [case study]
Image Credit There have been books written on influencer marketing. Long and complex books. Books that talk about context, strategy, the buying cycle, monitoring, evaluation, ROI and much, much more....
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Everything is Dead!
Social media is dead! announces Ofcom. PR is dead! proclaims Robert Phillips. SEO is dead! screams Business2Community. Man, what a crappy state of affairs. Three industries wiped out, just like that....
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Independence Day: Why I Believe Freelance is the Future
“Are you sure?!” “Yeah, I feel like it’s something I need to do.” “But what about the family? Can you afford to take the risk?” In my last post I announced that I’ve left the agency environment after...
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Progression Paralysis & How to Overcome It
One of the questions I’m most commonly asked by communications professionals in social media training sessions is ‘how do you manage to keep up with all of the changes?’ Social media technology moves...
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The Problem with ‘Trust Me, PR is Dead’
The claim that PR is dead has been doing the rounds again recently with the release of former Edelman EMEA CEO Robert Phillips’ new book. It’s an old argument. A quick Google search for ‘PR is dead’...
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Why the Traditional Model is Failing Communications Agencies
Imagine, just for a moment, working in an environment where you are channelled into a role that solely concentrates on and celebrates your strengths. Your weaknesses don’t hold you back. Just think...
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